Sharpie’s biggest innovation in 60 years deserved some creative horsepower.
The World Is Your Canvas Tour
My Role: Associate Creative Director (Execution)
Overview
I led the on the ground production team capturing content and capturing consumer insights as they trialed the new product. I also story produced every tour talk, connecting with dozens of artists around the country to give an expert perspective on how the Creative Markers measured up to competitors and to traditional painting tools.
Outcome: A year long experiential campaign that drove 2B Impressions, 28% growth in the acrylic marker segment.
Oh…and we surprised 5 ordinary people from, New York to New Orleans to San Diego, with their art in Art Basel Miami, because anyone can be an artist if you give them the tools.
40-Thousand Miles and 500-Thousand Markers