Sharpie Tour Talk
Director | DoP
When Sharpie launched their new Creative Markers, LiveLab and Sharpie collaborated to build an activation on wheels; a big red Sharpie bus that traveled across the country and stopped at various art festivals around the country. The goal was to get as many people to try the new product as possible, and let the quality of the product speak for itself. The team had positioned the activation like a rock tour—designing tour merch and capturing content of people using the markers at each stop.
The Context
Capture real artists trying out the creative markers for the first time.
The Brief
The Result
A series of branded mini-documentaries showcasing the versatility of the Sharpie Creative Marker while promoting creativity and embracing everyday artists.