Rookie of the Year — Superbowl
When Sharpie launched the Rookie of The Year Campaign in 2024 for their Sharpie S-Gel pen, they recruited NFL rookies Rome Odunze and Michael Penix to be their first Rookies of the Year. Upon completion of the 2024 season, Sharpie signed Ashton Jeanty and Tetairoa McMillan as their Rookies of the Year for 2025.
With the NFL Draft only a few weeks away, and Superbowl media week in full swing, the stage was set for Sharpie to take advantage of one of the largest media campaigns in the world.
The Context
Highlight the moment as Rome Odunze of the Bears and Michael Penix of the Falcons hand off the pen, and the title, of Sharpie’s Rookies of the Year, to the next wave of elite NFL rookies.
The Brief
The Result
A branded 60-second asset that fully captures the four powerhouses meeting for the first time as Ashton and Tetairoa gear up to sign their first NFL contract with a Sharpie S-Gel Pen.