Don’t just buy a gift. Make One. And Make It Personal
The Ask
Create a catalog of “how to” social video assets that showcase how Sharpie can be used to create crafts for different holidays.
There are thousands of how-to’s when it comes to crafting and holidays.
How can we position these assets in a way that wasn’t just a step by step how-to video.
And how can we convey that emotion and storytelling in a 15 second video that only shows hands and product.
The Challenge
The Insight
Crafting isn’t just something you do to pass the time, it’s something you do to add a personal touch to any occasion.
Nearly every holiday is about one of two things: Connection and Self-Expression.
Whether it’s a gift for mom made from the heart, that little note of encouragement you give your child on their first day of school, or that one-of-a-kind jean jacket you customized for St. Patrick’s Day,
Make It Personal, with Sharpie.