Holiday Campaigns
Creative Direction | DoP | Editing
The Brief
Create a catalog of video assets Sharpie can use to showcase how their Permanent Marker and Creative Marker can be used to create crafts for different holidays.
There are thousands of how-to’s when it comes to crafting and holidays. Chances are if we thought of a craft, it’s been done before.
How can we position these assets in a way that 1) differentiates us from the hundreds of videos on Pinterest, and 2) emotionally resonates with our audience so they actually feel compelled to go out of their way purchase a pack of Sharpie markers?
And how can we convey that emotion and storytelling in a 15 second video that only shows hands and product.
The Challenge
The Insight
Showcase how Sharpie is a vehicle for connection and self-expression.
Crafting isn’t just something you do to pass the time, it’s something you do to add a personal touch to any occasion.
Nearly every holiday is about one of two things: Connection and Self-Expression.
Whether it’s a gift for mom made from the heart, that little note of encouragement you give your child on their first day of school, or that one-of-a-kind jean jacket you customized for St. Patrick’s Day,
Make it yours, with Sharpie.